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Our Print Processes
Our Print Processes

Explore the different types of print processes commonly used for branded merchandise.

Updated this week

In the expansive world of promotional merchandise, the possibilities to creatively showcase your brand are virtually endless. From custom water bottles and awards to apparel and tech gadgets, the array of products is vast, and so are the methods to personalize them. However, navigating through this variety can be overwhelming, especially when it comes to selecting the right print process for your chosen items.

At Stitchi, we've simplified this journey for you. Leveraging our meticulously vetted network of trusted vendors, we offer the best products at the most competitive prices—all while ensuring you only have to deal with one reliable partner. Our extensive range of print processes ensures that no matter what product you choose, we have the perfect method to bring your brand to life.

In this comprehensive guide, we'll delve into a wider spectrum of popular print processes, including:

  • Screen Printing

  • Embroidery

  • Direct to Garment (DTG)

  • Direct to Film (DTF)

  • Sublimation

  • Pad Printing

  • Laser Engraving

  • UV Printing

  • Heat Transfer Printing

  • Debossing/Embossing

Each section provides an overview of the method, its best applications, pros and cons, as well as cost factors and steps involved. Whether you're creating custom water bottles, awards, apparel, or other types of merchandise, understanding these print processes will help you make an informed decision that aligns with your branding objectives, budget, and target audience.

So let's dive in and explore the fascinating world of promotional product print processes, made effortless with Stitchi's expertise!


Types of Print Processes

In the promotional products industry, several print processes can bring your designs to life. Each method has unique advantages, drawbacks, and ideal applications. Below, we explore these processes in detail to help you make an informed decision for your promotional needs.

Screen Printing

Overview

Screen printing is one of the oldest and most widely used print processes. It involves pushing ink through a mesh stencil (screen) to print a design onto a surface.

Best For

Ideal for simple designs with limited colors on items like T-shirts, tote bags, and hoodies.

Pros

  • Durable and long-lasting

  • Cost-effective for high-volume orders

  • Vibrant colors

Cons

  • Limited to simple designs

  • Higher setup costs for multi-color designs

  • Not suitable for highly intricate patterns

Steps

Creating a separate screen for each color, then layering the inks onto the product.

Cost Factors

Setup costs and the number of colors used influence the price.


Embroidery

Overview

Embroidery uses threads to stitch designs directly onto products, offering a premium, textured look.

Best For

High-quality apparel like hats, polos, jackets, and bags where a sophisticated appearance is desired.

Pros

  • High-quality, professional finish

  • Extremely durable

  • Adds perceived value to the product

Cons

  • Higher cost per unit

  • Limited to certain fabrics

  • Not ideal for highly detailed or large designs

Steps

Digitizing the design, then stitching it onto the product using embroidery machines.

Cost Factors

Based on stitch count and complexity of the design.


Direct to Garment (DTG)

Overview

DTG printing uses specialized inkjet technology to print designs directly onto fabric.

Best For

Small-batch orders with intricate, multi-color designs on cotton-based apparel.

Pros

  • High-resolution prints

  • Unlimited color options

  • No setup fees

Cons

  • Not as durable as other methods

  • Slower for large quantities

  • Limited to certain fabric types

Steps

Printing the design directly onto the garment using a DTG printer.

Cost Factors

Primarily depends on the size and complexity of the design.


Direct to Film (DTF)

Overview

DTF involves printing designs onto special films, which are then heat-transferred onto various materials.

Best For

Versatile applications across different fabrics and materials, including synthetic and blended textiles.

Pros

  • Suitable for detailed designs

  • Versatile material compatibility

  • Good for small to medium batches

Cons

  • Moderate durability

  • Potentially higher costs for large orders

  • Requires careful handling

Steps

Printing the design onto film, applying a powder adhesive, then heat-pressing onto the product.

Cost Factors

Affected by design size, complexity, and quantity.


Sublimation

Overview

Sublimation uses heat to transfer dye into the material, creating vibrant, long-lasting prints.

Best For

Polyester-based products like sportswear, mugs, and promotional items like mouse pads.

Pros

  • Exceptional color vibrancy

  • High durability

  • Ideal for full-color, complex designs

Cons

  • Limited to polyester or polymer-coated items

  • Not suitable for dark-colored materials

  • Higher cost for small orders

Steps

Printing the design onto special sublimation paper, then heat-transferring it into the product.

Cost Factors

Depends on the product material and size of the design.


Pad Printing

Overview

Pad printing transfers ink from a silicone pad onto a product, making it ideal for printing on irregular or curved surfaces.

Best For

Items like pens, keychains, golf balls, water bottles, and other promotional products with uneven surfaces.

Pros

  • Excellent for small, detailed logos

  • Can print on complex shapes and textures

  • Cost-effective for large quantities

Cons

  • Limited color options per print

  • Not ideal for large designs

  • Setup costs can be high for small runs

Steps

Creating an etched plate of the design, transferring ink to a pad, then pressing onto the product.

Cost Factors

Setup costs and the number of colors affect pricing.


Laser Engraving

Overview

Laser engraving uses focused light beams to etch designs onto surfaces, removing a layer to reveal a contrasting material underneath.

Best For

Metal, glass, wood, and certain plastics—perfect for awards, metal pens, tumblers, and executive gifts.

Pros

  • High-end, permanent marking

  • Precise and detailed

  • Adds a premium feel to products

Cons

  • Limited to engravable materials

  • No color options

  • Higher cost per unit

Steps

Programming the laser with the design, then engraving it onto the product surface.

Cost Factors

Depends on engraving size, complexity, and material type.


UV Printing

Overview

UV printing uses ultraviolet light to cure ink instantly, allowing for vibrant, high-quality prints on various materials.

Best For

Ideal for items like phone cases, awards, signage, and promotional items made from plastic, metal, or glass.

Pros

  • Fast curing time

  • High-resolution, full-color prints

  • Works on a wide range of materials

Cons

  • Higher cost for small orders

  • Limited to flat or slightly curved surfaces

  • Ink adhesion varies by material

Steps

Printing the design onto the product using UV inks, which are cured instantly with UV light.

Cost Factors

Influenced by design complexity, material, and quantity.


Heat Transfer Printing

Overview

Heat transfer printing involves transferring designs from a printed sheet onto a product using heat and pressure.

Best For

Ideal for apparel, bags, and promotional items requiring full-color images, including complex and photographic designs.

Pros

  • Vivid, full-color designs

  • Good for small to medium runs

  • Can be used on various fabrics

Cons

  • Less durable than other methods

  • May have a plastic feel

  • Not ideal for heat-sensitive materials

Steps

Printing the design onto transfer paper, then using heat to apply it to the product.

Cost Factors

Costs depend on design size, colors, and quantity.


Debossing/Embossing

Overview

Debossing presses a design into the material to create a recessed effect, while embossing raises the design above the material surface.

Best For

Leather goods, notebooks, folders, and promotional items where a subtle, elegant branding is desired.

Pros

  • Adds a tactile, premium feel

  • Long-lasting and durable

  • No ink required

Cons

  • Limited to certain materials

  • No color options

  • Higher setup costs

Steps

Creating a metal die of the design, then pressing it into the material using heat and pressure.

Cost Factors

Initial die creation and complexity of the design influence costs.


Comparison Table

Making an informed decision often requires a side-by-side comparison. Below is a table that compares the various print processes, examining crucial aspects like suitability for different materials, cost, durability, color options, design complexity, and production time.

Feature / Print Process

Screen Printing

Embroidery

DTG

DTF

Sublimation

Pad Printing

Laser Engraving

UV Printing

Heat Transfer

Debossing/Embossing

Best for Material

Cotton, Polyester

Fabric

Cotton

Various

Polyester

Plastics, Metal

Metal, Glass, Wood

Various

Various

Leather, Paper

Cost (Per Unit)

Low-Medium

High

Medium

Medium

Medium-High

Low-Medium

Medium-High

Medium

Medium

Medium-High

Durability

High

Very High

Medium

Medium

High

High

Very High

High

Medium

Very High

Color Options

Limited

Limited

Unlimited

Unlimited

Unlimited

Limited

None

Unlimited

Unlimited

None

Design Complexity

Low-Medium

Low

High

High

High

Low-Medium

High

High

High

Low-Medium

Production Time

Fast (High Volume)

Moderate

Slow

Moderate

Moderate

Fast

Moderate

Fast

Moderate

Moderate

Setup Costs

Moderate-High

Moderate

Low

Moderate

Low

Moderate

High

Moderate

Moderate

High


Choosing the Right Print Process

Selecting the ideal print process for your promotional products involves balancing multiple factors. Here's how to navigate your options with ease:

Consider the Product Material

  • Apparel (Cotton, Polyester): Screen Printing, DTG, Sublimation

  • Metal Items (Water Bottles, Awards): Laser Engraving, Pad Printing, UV Printing

  • Plastic Items: Pad Printing, UV Printing, Heat Transfer

  • Leather Goods: Debossing/Embossing, Laser Engraving

Design Complexity and Color

  • Simple Logos with Few Colors: Screen Printing, Embroidery, Pad Printing

  • Complex, Multi-Color Designs: DTG, DTF, Sublimation, UV Printing

  • Premium Look without Color: Debossing/Embossing, Laser Engraving

Quantity and Budget

  • Large Orders: Screen Printing, Pad Printing

  • Small to Medium Orders: DTG, DTF, Heat Transfer, Laser Engraving

  • High-End Products: Embroidery, Debossing/Embossing

Desired Durability

  • High Durability: Embroidery, Laser Engraving, Debossing/Embossing

  • Moderate Durability: Screen Printing, Sublimation, UV Printing

Production Time

  • Quick Turnaround Needed: Screen Printing (for large volumes), Pad Printing, UV Printing

  • Willing to Wait for Quality: Embroidery, Laser Engraving

Budget Constraints

  • Cost-Effective Methods: Screen Printing (large orders), Pad Printing

  • Premium Methods (Higher Cost): Embroidery, Laser Engraving, Debossing/Embossing

Sustainability Concerns

  • Eco-Friendly Options: Screen Printing with water-based inks, Sublimation with sustainable materials

At Stitchi, our experienced team is here to guide you through these choices. We understand that each brand has unique needs, and we're committed to finding the perfect print process that aligns with your objectives.


Frequently Asked Questions (FAQ)

Can Stitchi handle a variety of products with different print processes?

Absolutely! Thanks to our extensive network of vetted vendors, we can accommodate a wide range of products and print processes, ensuring consistent quality across all your promotional items.


How do I decide which print process is best for my product?

Consider factors like the material of your product, design complexity, quantity, budget, and desired durability. Our Merch Coaches are happy to consult with you to determine the best fit.


What is the most durable print method for metal items like water bottles or awards?

Laser engraving offers exceptional durability and a premium look for metal items. It's permanent and resistant to wear and tear.


Can I see a sample before placing a large order?

Yes! We can provide samples to ensure you are satisfied with the print quality and product before proceeding with a full order.


Are eco-friendly printing options available?

Yes, we offer eco-friendly inks and sustainable materials in several print processes, including screen printing and sublimation.


How does Stitchi ensure quality across different vendors and processes?

We rigorously vet all our vendors to meet our high standards for quality, sustainability, and ethical practices, ensuring you receive top-notch products every time.


What if I need a quick turnaround on my order?

Certain print processes like screen printing (for large volumes), pad printing, and UV printing offer faster production times. Let us know your timeline, and we'll find the best solution.


Experience the Stitchi Advantage

Choosing the right print process doesn't have to be overwhelming. With Stitchi's expertise and extensive vendor network, you gain access to a vast array of print methods and products—all under one roof. We handle the complexities, so you can focus on what matters most: promoting your brand effectively.

Ready to Transform Your Promotional Products?

Our friendly Merch Experts are here to assist you every step of the way. Whether you have questions, need product recommendations, or want to explore custom solutions, we're just a call or email away.

Contact Us Today and discover how Stitchi can elevate your brand with the perfect print processes tailored to your needs.

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