Before we begin producing your custom merchandise or setting up your store, we want to make sure every item reflects your brand exactly as it should. This checklist outlines the brand assets we ask all new Stitchi customers to provide so we can move quickly and deliver with confidence.
Whether you’re ordering onboarding kits, promotional swag, or launching a full online store, this guide will ensure we have everything we need.
Core Brand Assets (Required for All Projects)
These assets apply to all types of Stitchi orders, including products, packaging, and digital experiences.
Asset | Description |
Primary Logo (SVG or PNG) | High-resolution, full-color version with transparent background |
Secondary or Monochrome Logos | White, black, or single-color versions for dark backgrounds |
Brand Colors | HEX, RGB, or CMYK values for primary and secondary colors |
Brand Fonts | Preferred typefaces (Google Fonts or web-safe recommended) |
Brand Guidelines (PDF or URL) | If you have a brand book or visual style guide |
Logo Usage Rules | Any restrictions (e.g., don’t place logo on red, avoid gradients) |
Messaging or Tagline (Optional) | Approved language to include on printed goods or inserts |
Design Application Assets (Optional but Recommended)
These assets help us apply your brand consistently across products, mockups, and packaging.
Asset | Description |
Preferred Logo Placement | e.g., left chest, sleeve, inside label, tag |
Max Imprint Area (if known) | Size constraints for embroidery or print areas |
Past Merch Examples | Photos or references from previous brand executions |
Tagline Lockups | Combined logo + tagline artwork, if applicable |
Custom Packaging or Inserts (If Applicable)
If you're including special packaging, printed cards, or other branded collateral with your order:
Asset | Description |
Branded Insert Artwork | PDFs or source files for thank-you notes, onboarding letters, etc. |
Custom Box Designs or Dielines | If you’ve used custom packaging before |
Labels or Stickers | Brand elements used on packages or products |
Store-Specific Assets (If You’re Launching a Store)
This section only applies if you're launching a Team Store or Public Store with Stitchi.
Asset | Description |
Hero Banner Image | 1600x600px or similar — lifestyle imagery preferred |
Collection Images | For categories like “Onboarding Kits” or “Best Sellers” |
Homepage Copy | A short message or welcome text (optional) |
Favicon | 32x32px PNG version of your logo or icon |
Custom Domain (optional) | e.g., |
Access Preference | Public, password-protected, or restricted by email login |
How to Submit Your Brand Assets
You can upload your brand files directly to your Stitchi project folder, which will be provided by your Merch Coach. We accept all common formats.
Preferred file types:
Logos:
.svg,.ai,.eps,.png(300dpi)Fonts:
.ttf,.otf, or Google Font linkColors: HEX or CMYK values
Guidelines/notes:
.pdf,.docx, or Google Docs